Airtime distributor Hugh Symons Communications (HSC) is to disband its Unity premium dealer scheme on March 31.
It is to be resurrected in a new form focussing on closer network alignment, meaning future events would revolve around one network instead of all the networks HSC works with.
HSC business manager Bob Sweetlove (pictured) has sent a letter to dealers informing them of the move.
He wrote: “Unity has done an excellent job bringing together both ends of the mobile supply chain to best align strategy as well as help share best practice and showcase new products and services.
“But it’s time to move on. The mobile distribution worlds of 2000 and 2009 are very different, and we feel it is the right time to refresh our key dealer proposition. We’re going to work to create a separate scheme with each network partner and fully involve them in the process. And hopefully, as well as bringing more involvement and commitment from the networks, this will provide even more opportunity for us to meet and share ideas and feedback.
“I’m convinced that the ever-developing mobile product set provides ample opportunity for independent specialists to thrive, and an uncertain and depressed economy isn’t necessarily a bad environment to do good mobile business. I’m also a firm believer in customer choice so we’re keen to continue to provide the best possible mix of mobile airtime, hardware and software to you and your customers.
“We will be spending the next few weeks analysing our performance by network and starting to shape the new schemes. It is likely that we will have to focus even more on customer retention and the sale of non-voice products and services like mobile broadband and other data hardware and applications. We’re happy to take all feedback on board through this process so if you do have any suggestions regarding components of the new schemes please email me directly on firstname.lastname@example.org.”
All Unity benefits remain in place until its official closure date.