20:20 Mobile has unveiled its new corporate branding, following a four-month project review to strengthen the company’s visual identity.
The remit was to design and roll out a single brand identity across the Group, including businesses its in the UK, Ireland, France, Spain, Sweden, Norway and Dubai.
It also covers the creation of the Group’s new corporate website (www.2020mobile.com), as well as building signage, staff uniforms and stationary.
20:20 group chief executive Meine Oldersma said: “Our aim has been to provide the group with a brand that is both fresh and compelling and fits with a company of our size and seniority in the marketplace.
“Given we work in partnership with so many other highly-respected brands, its important that our own branding is as strong and up-to-date as possible.
“20:20 is a company with a bright future and we are expanding into new markets so we felt it was appropriate to have new branding to support that drive.”
The project was managed by head of communications manager Kevin Meagher. 20:20 said the project has utilised the talents of its own staff, in particular its team of designers.
“We pitched the brief to several agencies but we settled on using our own team as they displayed the passion and expertise to deliver what we wanted,” said Meagher.
“They work with a range of key partner brands, day in, day out, and are more than qualified for the task so we commissioned them to deliver it.”