LG Renoir shoots its own ad

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LG has launched an advertising campaign for the LG Renoir shot entirely using the handset.

The campaign follows a day in the life of trance music producer and DJ Armin van Buuren who, according to LG, was so impressed with the quality of the images he decided to use them as a cover and booklet for his new album.

The campaign will run throughout February in the UK, Germany, France, the Netherlands and Sweden. In the UK adverts will appear on ITV, Channel 4 and the Five digital channels as well as in the national press and online.

 

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