Masson quits Advantage


Advantage Cellular sales director Frank Masson has quit the business, Mobile News understands.

Masson, a veteran of network operator One2One/T-Mobile and defunct distributor European Telecom, is believed to have joined communications and IT infrastructure managed services company Hartwood Services.

Masson was one of the core management team assembled by distribution veteran Simon Earle two years ago, when the business launched to serve as a logistics centre for planned youth-market MVNO Extreme Mobile. Sister company Xebra, headed by Earle, held the licence to use the Extreme brand.

The business, funded by Polish billionaire Roman Karkosik, has focused entirely on conventional airtime and kit distribution since Vodafone pulled its support of the MVNO venture half-way through last year. Masson was integral to the roll out of Advantage’s B2B sales arm and took a role in securing the UK distribution rights to forthcoming Hyundai handsets.

Earle quit Advantage at the end of last year, leaving just founding managing director John McFarnon of the original team.