O2 has announced it is the first UK mobile network to become a Bebo Open Mobile Partner a week after the social networking site launched the initiative.
Bebo Open Mobile is a global partnership programme for mobile operators, handset manufacturers and mobile software developers. The initiative offers partners a suite of tools to support the delivery of the Bebo social networking experience to mobile users.
As a Bebo Open Mobile Partner, O2 will become the first UK operator to benefit from access to the program’s mobile Internet, messaging and media technologies. O2 will collaborate with Bebo to offer exclusive mobile content to its users.
O2 and Bebo have launched an O2 version of the Bebo mobile platform with O2 Active navigation, support for mobile advertising and a range of customised O2 features.
O2 is also the first network to deploy the Bebo Open Mobile Messaging tools. O2 customers can immediately receive Bebo alerts and updates on their mobile phones through the 62326 short code. Additionally, O2 customers can update their Bebo profiles, add photos to their gallery, participate in special offers and interact with friends through the short code
The two companies soft launched the O2 version of the Bebo mobile platform in late December. The site has experienced more than 60 per cent growth in traffic in four weeks.
Bebo global head of mobile Sean Kane said: “Bebo Open Mobile is already succeeding in delivering an improved mobile experience for our customers and increased revenue for operators. Welcoming O2 as a Partner is a positive start for Bebo Open Mobile. We look forward to collaborating with O2 on more of its innovate offerings as we extend the Bebo Open Mobile suite of tools.”
O2 head of content Antony Douglas added: “We know how important social networks are to our customers and have seen huge traffic growth to Bebo and other social networking sites over our portal. Becoming a Bebo Open Mobile Partner will further enhance the experience for our customers.”
Bebo expects to make further announcements regarding Bebo Open Mobile Partners and initiatives throughout 2009.