Fone Logistics has agreed a deal with 3 to distribute a new heavy duty phone – the Samsung B2700.
The handset is splash, shatter and drop proof and is aimed at people working outdoors or in heavy-duty jobs.
The deal will see the two companies launch the product to the industry and develop a channel into the target market, primarily builders’ merchants.
Tradesman will be rewarded with builders merchants’ gift vouchers specific to their industry as an incentive when connecting the handset.
The phone also features a torchlight and compass, which the distributor said would be ideal for extreme sports enthusiasts.
Fone Logistics sales and marketing director Julien Parven said: “The economic climate is, of course, affecting the way that people are spending their money. However the Samsung B2700 is sold at an extremely competitive price and the gift voucher will provide a great incentive for those purchasing the phone.
“As well as being ideal for people in construction, the phone will also be useful to lots of other people, so we are exploring the options.”