T-Mobile launches Business 1 campaign


T-Mobile has launched a new campaign for business customers by offering companies the chance to star in its advertisements.

The campaign will star authentic Business 1-Plan customers, showcasing the mobile communications they have adopted to meet their own business needs.

In line with its ‘Life’s for sharing’ tagline, the operator is looking to share success stories of individual businesses across the country.

The currents adverts star existing T-Mobile customers, such as father and son roofing company, J&J Asphalt (pictured). The adverts encourage prospective customers to go online and read about how businesses are using T-Mobile to work flexibly and save costs using the Business 1-Plan tariff and new phones.

When new customers sign up to the plan, they can apply online or by phone to get involved in future adverts, all of which will feature a company employee, title, company name and location. The adverts will then appear in local media depending on which region the customers do business.

T-Mobile UK head of business marketing Oliver Chivers said: “We conducted extensive research to really get under the skin of UK businesses last year. Overwhelmingly, businesses wanted to be seen as unique, and as a result wanted to be targeted directly.

“Our new brand campaign champions individuality in business and reflects our commitment to providing flexible communications that help every business meet their different challenges head-on.”