MWC: Orange extends app store


Orange said at the Mobile World Congress in Barcelona it is to extend its Orange Application Shop to support more handset operating systems through 2009.

Orange’s application store will offer add-ons for Orange TV and Liveradio, as well as ome-off entertainment applications, games and tools from third-party providers.

The Orange Application Shop launched in November in the UK and France, and is being rolled out across Orange’s footprint in 2009. In the UK, application sales jumped 277 per cent within first four weeks of launch, Orange claimed.

Orange is also launching a new range of mobile widgets to enable customers to prioritise short-keys to favourite sites on homescreens. The new widgets will be available from May on Orange-branded handsets.

“Orange wants all of its customers to benefit from access to compelling content, not just the current few with sophisticated and multi-functional phones,” said Orange vice president Yves Maitre. 

“We’re putting our customers firmly in the driving seat, whether they just talk and text, browse and email or download and share. With the new widget experience and expanding Orange Application Shop, any customer can find content and services personally relevant to them, for the phone they have.”