Orange announed at Mobile World Congress in Barcelona a new customer care package, called Orange Care.
Orange Care claims to protect users’ mobile information, content and datafor the lifetime of their contract.
Orange said it underpins its drive for data revenues.
The package covers transfer of customers’ contacts and content at point of sale so when customers buy a new phone Orange offers to transfer data from their old devices.
The packages includes an extended warranty service as well as regular backup of contacts and content either through Orange retail shops or over the air.
Orange is also encouraging customers to recycle their old phones.
Customers will pay for the service they require either through a one-off fee or by monthly subscription.
Orange vice president Olaf Swantee (pictured) said: “Currently, operators may offer customers insurance locally that covers a device but at Orange, we will not only offer insurance but also transfer and backup all their contacts and content as well as provide a sustainable programme for recycling their old phones.
“The digital age we live in requires us to reinvent how care is provided to all mobile users, to give them peace of mind and protection for what’s important to them. We have learnt that customers place a different value on their phone, its contents and their ability to stay in touch. This tiered package allows customers to only pay for the level of service they want, giving them more value for money and better control over what’s most valuable to them.”