Brightstar Europe has confirmed its entry to the German market, as well as the appointment of former NT Plus managing director Axel Grellhorst as the unit’s new managing director.
Brightstar Europe, a joint venture between IT distributor Tech Data and mobile handset distributor Brightstar, enters the German market via the existing Tech Data set-up in Osnabrück, in Germany.
Brightstar will offer mobile handsets, accessories, solutions and services for resale in Germany. It said its target market will extend beyond mobile dealers to include IT resellers down the line.
Grellhorst will be responsible for sales, marketing, procurement and product management. Brightstar said he will focus on developing a strong, local team and the expansion both Tech Data and Brightstar in Germany.
Grellhorst reports to Brightstar Europe president Rod Millar.