Nokia UK has appointed Cosine as its new field sales force agency.
The agency will take over from current contractor CPM in May as Nokia re-focuses its sales drive against the increased competition created by the recession.
Cosine will support the launch of devices including the Nokia N97 and the Nokia 5800 Comes With Music edition, and further developments in Nokia’s internet services suite.
Nokia UK managing director Mark Loughran (pictured) said: “The pace of the industry constantly offers new challenges and requires us to keep our approach fresh and innovative.
“The appointment of Cosine demonstrates our commitment to improving our field sales operation to enable us to give our consumers the best possible experience when choosing their new device.
“Cosine is the best in its field and we’re delighted to be working with them as we prepare to launch some of the year’s most anticipiated mobile devices.”
Meanwhile, Nokia is also expected to cut around 30 jobs in its Interactive Advertising division.