Romex debuts SME tracking tool


Mobile application provider Romex has launched the first off‐the‐shelf GPS tracking software for small and medium businesses, and is looking to sign distribution partners for resale of the product in the B2B mobile channel.

The software detects the movement of company vehicles. It enables efficient management of a mobile workforce and doubles as a lone worker protection solution, said Romex.

Romex, part of logistics company Citylink, has made the software available to download to GPS enabled BlackBerry or Windows Mobile smartphones. No additional vehicle hardware is required.

Romex sales director Jason Laight said: “We are looking to market this product through distributors and channel partners, as we strongly believe that it will improve sales margins for existing core mobile businesses.

“Romex products will broaden an existing portfolio and are essential to building customer loyalty and relationships. In today’s challenging market environment we are convinced those companies looking for a leading edge over their competitors wll start with convergence, and this is what Romex aims to supply.”

“The mobile industry has changed over the recent period and the networks have pulled back high upfront remuneration payments andreplaced them with tariffs that mean service providers and channel partners are looking for additional services to enhance custmer loyalty and build on‐going revenue.”

The Romex software comprises ‘MyFix’, which is loaded onto field workers’ smartphones and runs off Google Maps, and ‘TeamFix’, which is a web‐enabled interface that feeds the required information direct to the relevant operative. 

Features include pinpoint location mapping, road speed monitoring, arrival and departure from customer sites and the identification of resources closest to customer locations.

It is the first of a number of mobile worker solutions being launched by Romex in 2009 to support different vertical sectors.