Laptop maker Acer’s aggressive entry into the UK smartphone market will be supported by distribution deals with Brightstar IT partner Computer 2000, as well as IT distributors Mirco-P, Ingram Micro and ETC.
Acer plans to be one of the top five smartphone manufacturers within the next five years. It said it will enter markets where it has a PC/laptop distribution already. In the UK, it works with the quartet above.
It said it will also seek tie-ups with traditional UK handset distributors. Brightpoint, with which manufacturer E-Ten worked in the UK, is also to get a distribution deal. E-Ten was purchased by Acer last year.
Four Acer smartphones were announced at Mobile World Congress last week, including the DX900 (pictured).
Ten will launch this year. Acer senior corporate vice president Aymar de Lencquesaing said: “Our ambition is to become a leader in the mobile data market. It’s in our DNA. We will look to leverage our existing UK facilities.
“The mobile channel will benefit from being able to partner with us to provide netbooks too.
“We predict 15 per cent yearly growth in the smartphone market in the next 15 years. Our competitors can’t offer our suite of devices and we have a $17 million (£12m) company behind us, with a sizeable marketing budget.”