XLN web sales increase 42pc


XLN Telecom has announced a 42 per cent increase in online sales.

XLN Telecom, which has more than 100,000 SME customers, claims the rise is fuelled by the launch of its affiliate programme and improved email marketing.

The figures, for December through January, show web sales rose by nearly half compared to the same period in 2007/8.

XLN also claims to have seen a ‘significant’ improvement in customer retention rates, which currently stand at 94 per cent.

XLN Telecom chief executive Anthony Karibian (pictured) said: “Given the current economic climate and the exceptionally competitive market in which we work, these results are particularly pleasing. 

“The internet is not only helping us market and service our customers more efficiently, it is also allowing customers to do their own homework on the promotional offers and small print of competitors.

“This ability for customers to run their own online comparison checks is greatly aiding our business.”