International calling MVNO Lebara has partnered with newsagent and covenience store chain Martin McColl to sell its SIMs in its 1,250 stores across the UK.
Martin McColl is is to sell the SIMs on an exclusive basis for 12 months.
Lebara Mobile head of grop marketing Jon Fawcett said: “We are very excited about our new relationship with Martin McColl’s. We have consistently said that getting the right distribution strategy is vital to MVNO success and it is exclusive relationships such as this that will underpin our continued success. We are committed to developing relationships with key national retailers and to maximise the potential they represent for both us and our retail partners moving forward.”
Martin McColl general manager for marketing Paul Taylor added: “The partnership we have formed with Lebara Mobile enables us to expand our mobile service offering and grow the international calling category within the Martin McColl store network. We look forward to helping our customers across the UK to minimise their bills by taking advantage of Lebara Mobile’s low-cost, high quality mobile services.”