Revenues down at T-Mobile

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T-Mobile has today announced its 2008 financial figures revealing a  decline in year on year revenues and customers, despite an increase in broadband and postpay sales. 

T-Mobile, year on year revenues dropped 1.7 percent to £2.93 billion in 2008, which also saw its prepay customer base fall by 5.2 percent to 12.7 million with prepay ARPU remaining at £9 year.

Contract net additions increased 6.7 percent year on year from 165,000 to 176,000, bringing its postpay base to more than 4 million and an ARPU of £44, down from £45.

Sales of the G1 Android phone, which launched in October, represented 20 per cent of all direct T-Mobile postpay handset sales in 2008.

Mobile broadband sales saw the biggest increase, with figures up 250 per cent year on year.

T-Mobile overall customer base fell from 16.8 million 17.3 million in 2007.

T- Mobile UK chief executive Jim Hyde said: “T-Mobile UK has maintained its strategy of customer acquisition, focusing on its core contract customer base and other targeted segments including mobile broadband.

“The launch of our new contract portfolio in May added momentum to our performance in the second half of 2008.

“The successful launch of the Android-based G1 in October and the ongoing demand for mobile broadband services had a positive impact on the latter half of 2008.

“Our new Life is for Sharing advertising campaign launched last month and sets us in good stead to significantly increase the value of our brand in 2009.”

 

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