O2 UK said it was unlikely to make significant redundancies this year and will seek growth in fixed line voice as well as fixed and mobile broadband.
O2 UK posted a 10 per cent increase in revenue for Q4, 2008, and maintained its lead in the UK for market share with a total of 19.5 million customers.
It also said it was confident of retaining its exclusive iPhone contract, which is rumoured to expire this year. It also hinted at increasing its indirect partners.
Chief executive Ronan Dunne (pictured) told Mobile News: “There is no plan to radically change our headcount while we continue to focus on being cost efficient.
“We are pleased with the continuing momentum of the business in the UK, as it is strong across all segments.
“If we continue to outperform the market, we will have more growth opportunities than our competitors. The best measure is to look at our service revenue, and that is growing, while that of others is shrinking.
“But no business can afford to be complacent and we will have to make sure we manage our cost base. Not just because of the economy, but we have to make sure we have a lean business all the time.”
Dunne said the reduction in handset manufacturers’ portfolios would be reflected in O2 retail stores.
“We will continue to stock the iPhone exclusively this year as it is a multi-year relationship with Apple, although, again, we are not complacent towards this.
“However we can say with confidence Apple is very happy with our performance in the UK. ”