Romex signs six distributors


Mobile application provider Romex has selected six resellers to manage its channel launch.

Brightpoint, Gamma, Abzorb, Advantage, 21C Telecom and BT Basilica have been selected to take Romex’s smartphone GPS tracking software to the SME market.

Romex, part of logistics company Citylink, has selected the six resellers to hit different sales channels, and develop its sales.

It has set up a four-tier channel programme, with the six resellers all grouped within its elite ‘platinum’ tier, targeted with delivering 2,000 licences per annum.

Dealers stand to earn 25-35 per cent of the licence fee, which is fixed at £60, regardless of the contract length.

Dealers also earn an ongoing revenue from the £16.95 monthly subscription fee, which can be run as a direct debit from  the reseller or from Romex itself.

Romex sales director Jason Laight said: “We have selected these six distribution partners because they each represent a different sector and skill set, from fixed line and handsets through to service provision and convergence sales.”

Romex’s GPS tracking software is the first off-the-shelf solution for SME customers. Unlike other telematics solutions, it runs off 3G – and therefore enables Gamma, for the first time, to offer SME tracking solutions via its 3 MVNO deal.

Laight said: “We strongly believe that it will improve sales margins for distributors and channel partners.”