Vodafone’s music download service will now offer tracks without Digital Rights Management (DRM) restrictions. It is the first network to do so and is the result of negotiations with record companies Universal, Sony and EMI.
The move means Vodafone customers will be able to play the tracks they download from Vodafone’s music service on any of their digital devices as DRM-free MP3s.
Customers who have already bought tracks or albums from Vodafone on those record labels will be able to upgrade them to MP3 at no extra charge within the existing download allowance. DRM-free music will be available through a number of Vodafone countries by the summer and will complement Vodafone’s current music offerings.
Vodafone internet services director Pieter Knook: “By Vodafone pioneering DRM free on mobile and offering MP3s on PC, they will now have the freedom to download tracks from their favourite artists without any device restrictions allowing them to experience their music however they want it, wherever they are.”
Universal senior vice president for digital Rob Wells added: “Vodafone has been a business partner of Universal Music for six years. This new deal shows how serious Vodafone is about music, and opens up new opportunities for both companies – but, more importantly, for consumers and artists.”