Nokia is staking everything outside of everyday handset production on content and services, grouped as saleable items in its new ‘Ovi Store’, announced at Mobile World Congress in Barcelona last month.
Increasingly, Nokia will take its lead in device manufacturing from its services division, and tight integration of Ovi Store on handsets.
Future devices will be built around downloadable consumer and business applications.
Nokia UK managing director Mark Loughran (pictured) reckons the intuitiveness of Ovi Store – principally, its promotion of top Ovi Store downloads within a user’s circle of friends and its deployment of location-based content – will set it apart from rival ‘app stores’ by the likes of Apple, Research in Motion (BlackBerry), Microsoft and most recently Samsung.
Not to mention the gamut of competing proprietary services from network operators.
Loughran argues: “Our way forward for the next couple of years will be about great devices with software innovations. It’s clear that hardware innovations are not as startling as they once were. We are really positive about our direction.”
Full article in Mobile News issue 434 (March 9, 2009).
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