MEF calls for award entries


The Mobile Entertainment Forum (MEF) has announced a call for entries for its sixth annual awards, to be held on June 23 in London.

The awards, known as the ‘Meffys’, span the entire global mobile entertainment industry, from games to technology innovation. The entries will be judged by leading journalists, analysts and investors.

This year’s Meffys introduces a new ‘Business Intelligence Award’ to recognise the industry’s continued need for comprehensive data and metrics. It rewards companies who are helping the mobile media industry to better track, quantify and analyse data to support continued investment.

Other categories include the consumer-judged ‘Quality of Experience Award’ for projects that provide the most intuitive and engaging consumer experience. The MEF board will once again present the ‘Outstanding Contribution Award’ to an individual whose work has had a seminal impact on the growth of the mobile entertainment industry.

Previous winners include: Vesa-Matti Paananen who won the inaugural prize in 2004 for his pioneering work commercialising the ringtone; Taneli Armanto who received the accolade in 2005 for bringing the game ‘Snake’ to the mobile phone; Jim Brailean in 2006 for his ground-breaking work to make mobile TV a reality; the trio Alain Rossman, Chuck Parrish and Bruce Martin, creators of the mobile internet in 2007 and Greg Clayman, Gordon Gould and Alex LeVine (founders of “Upoc”) in 2008 for the creation of the first mobile communities.

Entries must be submitted by April 17.

MEF executive director Rimma Perelmuter said: “From the heightened participation of handset manufacturers and the proliferation of widgets and app stores, to the emergence of multi-platform services and the meteoric rise of mobile social networking, over the last year the industry has risen to the challenge of revamping its business models and setting a new standard for mobile entertainment.

“The Meffys present an ideal idea opportunity for the visionaries and leaders driving this remarkable evolution to showcase successes and compete to be recognised as the industry’s best.”