Mainline opens £1m dealer fund


Mainline has launched a £1 million ‘dealer development fund’ to help dealers overcome revenue problems.

The initiative will see loans offered to dealers with a solid business and well thought-out plans for future development.

Pilot dealer development fund investments have seen the Orange distributor help one SME dealer to open two regional offices and help another dealer recruit new sales staff.

Mainline director of dealer sales Gail Hollinshead (pictured) said: “We’re an Orange distributor, so we’re looking to secure a dealer’s Orange business in return for a loan. We want to hear from any dealer who has plans to emerge from the current recession fitter, stronger and more successful than before.

“Although the investments made so far have been to current Mainline dealers in our Business Mobile programme, we will consider dealer development fund applications from any independent who can provide us with a good quantity and quality of business and who can [persuade us of the value of their case.”