Wolverhampton-based mobile applications and services company ROK has launched an office in India to sell its applications to the country’s mobile networks.
Trading as ROK Entertainment India, the headquarters will be located in New Delhi and will be led by marketer Jasjit Puri.
ROK’s suite of services includes a mobile TV service, 20 mobile applications, ROK Comics, mobile video messaging and mobile email. The company said the services were soon to launch in India with several major networks.
ROK Entertainment Group chairman and chief executive Jonathan Kendrick said: “Crucially, India’s mobile operators are highly dynamic in their adoption and marketing of new mobile services while mobile customers tend to be hungry for content. With Jasjit leading the deployment of our services, all of which are designed to raise ARPU while preventing churn, we are hugely excited for ROK’s continued growth across the sub-continent.”
ROK has also packaged its mobile TV and email service with ROK Comics, News on Demand and other mobile content to pitch to MVNO customers to help them compete better with the mainstream networks. The products can be white labelled under the MVNO brand or can retain the ROK brand.
Said Kendrick: “Until now, most MVNOs have been competing for customers through the only means they have – that of price-dumping their voice and text service offerings. However, with operator hosts doing likewise, the margins for most MVNOs have been steadily eroding and are, in many instances, unsustainable.
“Our aim is to level the playing field for MVNOs through offering them a one-stop-shop of relevant and appropriate revenue-generating services designed to raise ARPU, reduce customer churn and enable our partner MVNOs to pro-actively poach customers from rival networks.”