Avaya is looking to increase indirect channel sales from 60 per cent to 85 per cent of its total sales this year.
Avaya spends 65 per cent of its research and development capital on enhancing its unified communications product portfolio, and said the indirect channel can benefit from selling its ONE-x mobile application launched last December.
ONE-x mobile incorporates a business’ in-house telephone directory, a ‘VIP’ calling feature which pairs a desk phone and mobile handset to allow both devices to ring simultaneously when a call arrives. It also comes with VoIP enabling calls to be pushed through the IP server for cheaper calls.
Avaya EMEA solutions marketing manager Chris Barrow said: “We’re more committed to the indirect channel because it gives us more coverage. Dealers can create a more complete solution for customers.
“In EMEA sales of the ONE-x application are doing well. VoIP is especially topical as more businesses are calling abroad and expensive international calls are an issue.”