Nokia has announced new content and services for Ovi Store, which will launch in May. The developments are to be unveiled at the Nokia Web 2.0 exhibition in San Francisco this week.
The manufacturer has begun working with Tim Kring, creator and executive producer of television show Heroes to develop interactive themed content for Ovi Store available in the Summer.
Said Kring: “The ability to extend storytelling past traditional audiences and reach millions of Nokia consumers through the Ovi Store is very exciting. Mobile has reached a state of maturity where it is now a creative platform to tell, share and consume multi platform content and I intend to take full advantage of the infinite possiblities using technology and narrative.”
Nokia will also use the Web 2.0 show to unveil its new ‘point and find’ concept, which enables people to access relevant information and services on the internet by pointing their mobile phone camera at real-life objects. A beta version of Nokia Point & Find is available in the UK and US.
Nokia will also demonstrate Green Explorer, a new service that helps people make environmentally friendly travel decisions. It will be further developed over the coming months.
Nokia services executive vice president Tero Ojanperä said: “The Ovi Store will rely on great content partners, a compelling, relevant consumer experience and access to millions of Nokia devices to become an important new entertainment distribution platform.
“Once open, the Ovi Store will be a scalable media distribution network unrivaled in size and opportunity, with advanced content targeting capabilities and monetization options that allow content providers and application developers to leverage the power of Nokia’s global scale in devices and service technology.”
In early March, content providers, developers and the existing Forum Nokia developer ecosystem began uploading their content to publish.ovi.com to become the first to distribute their media through the Ovi Store. Nokia said thousands of content providers and developers from around the world have already signed up with the majority coming from the US, UK, China and India.
Meanwhile, the Nokia 5800 XpressMusic will feature the Nokia Messaging push email service in May. It will enable Windows Live Hotmail.