Lebara Mobile has partnered with Vodafone again to replicate its UK ethnic market MVNO model in Australia.
Its new Australian prepay SIM-only MVNO sees low cost international calls available from AUS 5c per minute. The service requires no access codes, and allows customers to buy a prepay SIM card, activate it online or in-store, and insert it into any unlocked phone.
As in the UK, Vodafone is providing the network infrastructure for Lebara customers to make calls in the country. International calls are passed to the Lebara Mobile international switched network, and routed to their destination.
Lebara Mobile founder and chief executive Yoganathan Ratheesan (pictured) said: “The Lebara Mobile offering allows customers to treat international calling as part of their day-to-day life using a prepay mobile phone SIM, rather than having to find a landline to call friends and family abroad.
“We are providing, for the first time, a simple, clear and low pricing structure that doesn’t cut minutes and is more transparent than other international calling rates and offers.
“An extremely competitive pricing structure, coupled with multi-lingual customer services via phone and online, is a unique offer for this large potential customer base who currently show little loyalty to any one international calling provider.”
Vodafone Australia chief financial officer Dave Boorman said: “Lebara Mobile has been a partner with Vodafone since launching in Spain in 2007 and then the UK later that year. The partnership has been an outstanding success and we are delighted to welcome the company as an MVNO partner in the Australian market.”
Lebara Mobile SIM cards will be distributed to resellers and independent retailers in central Sydney and Melbourne and suburbs, including grocers, service stations and newsagents.