Carphone gets giant Tocco Ultras


Carphone Warehouse is installing touchscreen window displays in 18 of its stores to promote the launch of the Samsung Tocco Ultra Edition.

Partnering with Samsung the displays will replicate the handset experience on a 46″ screen, which customers will be able to interact with through the store windows.

“The launch of this new interactive window display reflects Samsung’s leadership in both mobile user experience and marketing innovation,” said Samsung UK and Ireland vice-president Mark Mitchinson.

“By recreating the user interface of one of our flagship mobile phones in this way, we open up the interactive mobile experience to thousands of potential customers who may not have experienced our market leading touch technology. We’re proud to be the first mobile phone manufacturer to bring this unique product experience to the high street; increasing footfall, driving sales and demonstrating true leadership.”

The displays, developed by Monster Media, will also be able to provide data on consumers interacting with the screen such as which features are most popular and how many people use the displays each day.