Sony Ericsson and Vodafone have launched Inside Tracks to promote the W715 handset and Vodafone’s Find and Go service.
The campaign features three singer-songwriters giving their personal insight into London in an attempt to highlight the Find and Go service, which allows users to download maps on their phones.
“It was important that this collaboration between Vodafone, Sony Ericsson and the three talented young musicians enabled us to communicate the reality of ‘Find and Go’ to consumers, illustrating the feature in an engaging way,” said Sony Ericsson UK marketing director Dave Hilton. “We feel that The Inside Tracks does just that; working across different media to combine entertainment with cutting-edge technology in a practical yet exhilarating guide to the Capital.”
Amy Studt, Zarif (pictured) and Eliza Doolittle feature in the campaign, which also focuses on the W715 handset.