Lycamobile closes on 1m users


Ethnic market MVNO Lycamobile is closing on one million UK customers within nine months of its September launch last year. It also claimed it would sign five million customers within two years.

Orange-backed Lycamobile said last week the UK ethnic market for a international prepay MVNO is 10 million, and that it is close to owning 10 per cent of the potential audience.

Lycamobile said at launch it would secure 1.2 million customers within its first year through extremely aggressive pricing, marketing and distribution. Rival Lebara Mobile, which runs off Vodafone, surpassed 600,000 UK customers in December.

Lycamobile chief executive Milind Kangle (pictured) said the multinational MVNO will more than double its forecast of seven million prepay customers globally by 2011. He said 30 per cent of its new forecast figure, of 15-20 million, will comprise UK residents.

Kangle said: “Lebara gained 600,000 subscribers within 14 months of launch. We crossed that figure in less than six months of our own launch. It doesn’t take a rocket scientist to see we’re gaining momentum.

“We’re hell bent on being a benchmark company and must buy and sell aggressively, which is evident in our existing propositions. Our goal is to penetrate 65 per cent of the UK market and we’ll do it.”

Lycamobile will launch a fixed-mobile convergence product at the beginning of June which will enable customers to access their mobile account balance from a landline.

Meanwhile, Nomi Mobile has launched a promotion, ‘Stop the Clock’, that targets the South East Asian community.  The top up voucher provides users with 30 minutes for 50p for China, Hong Kong, Macau, Malaysia and Singapore for landline and mobile numbers.