Adsi invests £80k in CRM


Mobile and fixed line dealer Adsi has invested more than £80,000 in to its business by upgrading its customer relationship management (CRM) system.

Basildon-based Adsi, which connects the bulk of its 2,000 customers to O2 and Orange, spent £80,000 on replacing its previous CRM to Microsoft Dynamics CRM, which provides the Adsi customer service and sales team improved customer and contact management.

The upgrade integrates existing customers data and provides advisors with a number of services including the ability to contact contacts directly from their desktops and send and receive fax from the computer. It also provides the ability to record all incoming and outgoing voice calls.

Adsi managing director Adrian Spreadborough said: “We wanted to take customer and lead management to the next level. We wanted to capitalise on the leads and customers we had without losing the human touch.”