LG strengthens marketing team


LG has made three new appointments to its UK and Ireland brand marketing team with a focus to further build the LG brand and unify its marketing functions.

Fiona Landsberg has been appointed as brand manager. Natasha Khan comes in as digital marketing executive, where she will aid the digital team in building a strong online presence for the company, including working with social media sites to provide a platform to engage directly with consumers.

Sylvain Berrier joins as research and insight manager and will be responsible for providing the brand marketing team with recommendations in accordance to future market and consumer developments.

LG Electronics head of brand marketing Paul Meadows said: “With a number of high profile sponsorship deals, such as Formula 1, the LG Arena, Fulham Football Club and Harrods, and a strong portfolio of products, we have seen a phenomenal increase in brand awareness on both a global and local scale. To help maintain this growth in the UK, now is the right time to focus on strengthening our brand marketing function.

“We have developed these new roles to support three focus areas for the business – improving brand communications, creating digital initiatives and developing consumer and focussed propositions. Fiona, Natasha and Sylvain bring with them the right experience and expertise to succeed.”