Orange and HMV have announced an agreement that will see the operator’s products and services sold in selected HMV stores across the UK.
The partnership will see dedicated Orange ‘show and sell’ spaces in the entertainment retailer’s stores, with a focus on music, games and video mobile handsets and services.
The deal will create more jobs on the high street, increasing Orange’s UK retail presence and will help take the company past 400 high street stores, targeted in last year’s agenda.
Up to 15 concessions will initially be rolled out from June, with the HMV stores in Glasgow, Plymouth and Teeside earmarked as the first to incorporate the Orange offer. Up to 100 locations have been earmarked to take the in-store approach by Christmas.
Orange UK CEO Tom Alexander said: “Moving beyond mobile and into media and entertainment is a key part of our future, and joining forces with such an iconic and well-loved brand as HMV allows us to mark our clear intention in this area, while expanding our presence on the high street.
“Striking a deal such as this is integral to The Agenda – our strategy to improve, grow and evolve the Orange business.”
HMV CEO Simon Fox said: “I am delighted to welcome Orange into our stores – our brands reflect a shared passion for bringing entertainment content to life, and compliment each other well.”