Ethnic market MVNO Nomi Mobile has appointed Chytel Communications in East London and Get Connected in Manchester as resellers of its international and home calling SIM cards.
Nomi is aiming to increase its reach into the Bangladeshi market via Chytel, run by managing director Amirul Choudhury, as well as the African, Asian, Middle Eastern, and Eastern European markets through Get Connected, run by managing director Ismail Dedat (not to be confused with ‘Get Connected!’, which is based in Wales and run by Damian Cole).
Both will act as Nomi resellers within their stores and as distributors to other independent dealers.
Get Connected is already working with 15 agents to distribute Nomi, and has co-branded its store with Nomi signage. Its company vehicles also bear Nomi logos.
Get Connected’s Dadet has also advised Nomi of characteristics of various markets and languages to help shape its marketing as well as tailoring individual local promotions.
To supplement its partnership with Chytel, Nomi is advertising in local Bengali-language newspapers and on bus stops around East London.
Nomi marketing director Robert Ashcroft (pictured) said: “These are highly professional, well respected distributors, who were looking to add an ethnic MVNO to their portfolios. This will give us a strong presence in local communities.”
Get Connected’s Dadet said: “Nomi’s home talking service, which means the SIM’s credit can be used via the home phone, makes its proposition unique. The company is down to earth and its marketing is good. We know the end user well and know what they require from the product.”