Phones 4U opens training centre


Phones 4U has opened a £1 million site for training its retail staff in Fort Dunlop, Birmingham, replacing the old sight in Yarnfield.

It spent £3 million last year on training and development of staff and is set to spend another £5 million this year.

The Fort Dunlop training centre, which officially opened on May 1, can hold up to 30 staffers and has dedicated areas to laptops, handsets, applications and BlackBerry (pictured).

Phones 4U’s week-long course is compulsory for new staff while existing staff wanting additional training can also attend.

Phones 4U operations director Tom Shorten said: “I am delighted to open the new training academy in Fort Dunlop. This reflects our commitment to our teams and will ensure that Phones 4U has the most knowledgeable, skilled and best-supported staff in the mobile industry.

“Current market conditions make it even more important for staff to be the very best that they can be, and despite the tough economic climate, Phones 4U will continue to invest in its people and the business.”

Nokia UK managing director Mark Loughran said: “This initiative provides an invaluable outlet to help nurture and develop the knowledge and skills of sales staff and we are very pleased to be able to support investment in such an important area.”

Samsung general manager Derek Williamson said: “At Samsung we know that the effort we put into creating great products is wasted if the people on the front line can’t communicate its benefits clearly and in a compelling way. That’s why we invest a great deal in training our own staff on product functionality, and we’re also delighted to be working with Phones 4U to make sure that their staff can do the same.”

The training centre also holds Phones 4U’s NVQ training which is conducted by Elmfield. Shorten said it currently has 3,000 live learners on the NVQ course and aims to have 3,500 on the course by August. To date, 1,604 have successfully completed the first year of NVQ training.