Windows Mobile dismissed the success of the Google’s G1 Android handset and claimed it has felt minimum impact by its launch.
Windows Mobile said it will take on Android with its new Windows Mobile 6.5 platform (pictured) later this year.
T-Mobile reported recently it has sold 100,000 Google G1 handsets in the UK since launch six months ago. But Windows Mobile product manager David Weeks said the figure is minimal in relation to T-Mobile’s marketing spend on the device.
Weeks said: “We’re not worried about Android – Nokia and BlackBerry are probably more badly hit by it. We’re on forecast. 100,000 sales is very low considering the amount of marketing T-Mobile put into the advertisement of the G1. A high-end feature phone like the G1 would usually sell 500,000 units for the money they invested.”
“The Samsung Omnia [a Windows Mobile 6 device] alone sold more units in the same period and many hundreds of thousands of Windows Mobile devices were sold last year.”
Weeks said current Windows handsets are pitched to business customers whereas Windows Mobile 6.5 handsets released later this year compete in the consumer space against the G1.
Weeks said: “The G1 hasn’t affected our sales because people still perceive Windows handsets as business phones. When we launch 6.5, we will compete in the same area as the BlackBerry Storm and G1, so we will enter their market as a new player and win sales. We are not playing catch up with the Android market or iPhone.”
Weeks said 31 handsets with Windows 6.5 will launch globally this year and between 15-20 will launch in the UK.
Meanwhile, Samsung believes beating its closest manufacturer rivals to releasing an Android device is key to gaining a foothold over them on the platform.
The manufacturer has announced the launch of the I7500, due for release in the UK in Q3. It becomes the third Android device to be released, following the T-Mobile G1 and upcoming HTC Magic.