LG Electronics has announced the appointment of Ward Crawford as its first chief operating officer (COO) for the UK and Ireland.
Ward will report to LG’s UK president Brian Na and will have overall responsibility for driving the effectiveness of the company’s sales and marketing operations across all product categories.
Ward has spent the bulk of his career at Cadbury Scweppes group, holding a number of senior commercial positions in the UK and Asia.
He said: “Great global brands also reflect local insights – the needs, wants and tastes of customers and consumers wherever and however they are served.
“LG has a great portfolio of products in a range of growing categories that touch people’s lives every day, and I’m looking forward to building the long-term relevence and competitiveness of the LG brand in the market place.”