Telefonica has appointed former Vodafone global marketing director Rene Schuster to head up O2 Germany.
Schuster will begin his new role at Telefonica in June. He was global marketing director for Vodafone Group from February 2004 to October 2006. He then became chief executive of recruitment company Adecco.
Current O2 Germany chief executive Jaime Smith will join Telefonica in Madrid and will take on responsibility for some of the company’s international partnerships.
O2 Germany is the smallest of the four mobile operators in Germany, a market dominated by Deutsche Telekom’s T-Mobile, Vodafone, and KPN’s E-Plus.