SE execs’ £10k charity challenge


Four Sony Ericsson executives are to take on a 2,600 mile motorbike ride in July to raise £10,000 for children’s charity Honeypot, sponsored by distributor 20:20 Mobile.

Taking part in the one week journey from the UK to Casablanca, Morocco are ‘Team Bumblebee’, (pictured, from left) operator account executive Jason Smith, logistics administrator Paul Hobson, support engineer Chris Round and head of retail and distribution Simon Beech.

Honeypot supports disadvantaged children and young carers aged 5-12 years with respite holidays and a long-term support programme and is the charity of choice for Sony Ericsson UK and Ireland.

The members of Team Bumblebee are (pictured, from left) Jason Smith, Paul Hobson, Chris Round and Simon Beech. There will be no support vehicle, no hotels – just tents. The team will shun all comforts and luxuries for the duration of the challenge. Using Sony Ericsson W995 handsets, the team will be providing real-time updates and photos from the journey through the blog Donations can be made at

Said Beech: “We wanted to do something that was both exciting and gruelling and that hadn’t been done before. Two of us only obtained our bike licenses in the last seven months. We are going to have to really push ourselves to spend 10 hours a day on the bikes and complete the journey in just seven days – it’s an ambitious plan. But our goal is to make as much money as possible for Honeypot and in order to do this we needed to take on an impressive challenge.”

The Ride of the Bumblebee is the latest in a series of events carried out and sponsored by Sony Ericsson UK and Ireland in support of Honeypot with the aim of raising £100,000 over a two-year period. All four members of Team Bumblebee also took part in a Guitar Hero Marathon in July 2008 as part of their Honeypot fundraising.