Virgin Media has announced plans to increase its high street footprint over the next three years by opening more retail stores across the UK including its first “retail lite” stores.
It said it aimed to triple its retail presence within a year, opening two new London stores in the coming months. The company has already opened new stores in central Birmingham, Plymouth, Bromley, Leeds and Leicester this year, taking the total number of own-branded stores to 27.
Virgin Media’s proposed new ‘retail lite’ sites will be set up in prominent locations within shopping centres across the country including Meadowhall in Sheffield, the Victoria Centre in Nottingham and the Ropewalk Shopping Centre in Nuneaton.
The stores will showcase Virgin Media’s quad-play offering of broadband, TV, home phone and mobile.
Virgin Media chief executive Neil Berkett said: “Our continued focus on quality and outstanding service has helped us build a strong customer base. By increasing our high street presence, we’ll be able to drive further growth whilst communicating the benefits of Virgin Media’s products in a way that makes sense for consumers. We’re passionate about bringing content and technology to life and having a strong store network will provide our customers with a truly ‘Virgin’ experience at every touch point.”
Virgin Media managing director of consumer retail Peter Taddeo added: “Families up and down the country have made our broadband, TV and mobile services central to their entertainment needs. This expansion will reinforce Virgin Media’s presence at the heart of communities across the UK and provide a valuable contact point for existing and potential customers.”