Micro-P appoints Dextra vets


IT distributor Micro-P has made three appointments to develop its broadband and smartphone businesses through its traditional channels and its Portix arm.

Paddy Brennan has joined as Portix sales manager to work alongside business manager Steve Jones to expand Portix’s smartphone and accessory distribution business.

Brennan joins from Dextra where he had 10 years experience in dealer sales.

Mark Rushton has joined as business development manager for the consumer broadband channel. The role was created to boost awareness of Micro-P’s 3 laptop and consumer broadband bundles in both the mobile and IT reseller channels.

Rushton has previously worked at Dextra where he was business development manager. Since the merger of Dextra with parent company 20:20, he was placed in a similar role at 20:20 focussing on the dealer channel.

Raj Tanna has joined as business development manager for business broadband connections targeting IT resellers.

Tanna will work with Portix’s established customer base and will focus on O2 broadband and 3 business propositions. Tanna joined from Outbreak Marketing where he was business development manager for Bluetooth products.

The appointments reunite Brennan and Rushton with Micro-P managing director Gerry O’Keeffe (pictured), who was previously at Dextra as finance and operations director from 2002 to 2006, and financial director of the Caudwell Group from 1996 to 2006.

Said O’Keeffe: “Over the four years that we worked together at Dextra I really appreciated the depth of knowledge and understanding they both have of the mobile dealer base and I know Micro-P will benefit from these strengths as we grow our broadband and smartphone distribution businesses.”

O’Keeffe added that Micro-P had distributed more than 8,000 free 3 dongles in the first week of its ‘3dongle4free’ promotion.