Data Select, one of Nokia’s approved distribution partners, said it had already generated significant interest and orders in the dealer and retail channel, including supply to WHSmith, for the pink Nokia 2680.
Data Select chief commercial officer Roy Taylor said: “The 2680 deal is testament to the strength of our relationship with Nokia, and an example of Data Select providing our customers with unique products. We’re confident the 2680 will be the first of many Data Select exclusives.”
The company said it expected the Nokia 2680 Pink, which includes a camera, radio, Bluetooth and web browser, to be a massive hit in both prepay and SIM free due to its price point and feature set.
It is aimed at the female market and will be available for delivery from mid June with advance orders being taken.