The Carphone Warehouse said announcement of the Apple iPhone 3G S (pictured) drove significant traffic to its website as customers pre-registered interest ahead of its June 19 release.
It claimed 6,000 customers pre-registered between 9am and 11am on June 9, the day after Apple announced the device.
More than 130,000 people pre-registered their interest in the iPhone 3G within a week of its unveiling last year. The new iPhone has a better processor, battery life, memory and camera than previous versions.
The iPhone 3G S is available on the O2 network from O2, Carphone and Apple stores.