Virgin Media will today unveil the first television ad for Virgin Mobile since the company formed in 2007.
The 60 second ad will run for five weeks.
The new ad, the second in Virgin Media’s “Powerful Stuff” series, features a soundtrack from 90s alternative rock band, Mazzy Star.
Showcasing the power of the internet on a Virgin Media mobile phone, the ad depicts a man boarding a train. As he sits down and pulls his mobile out of his pocket he is immersed in a world of music, film and gaming.
Virgin Media executive director of brand and marketing Ashley Stockwell said: “This is an ad that really packs a punch. We wanted to engage people on an emotional level and show them just how much the mobile internet can bring to them, from social media and music to film clips and games, all for less than the price of a packet of crisps. Bringing our mobile product back to the small screen has been truly powerful stuff.”
The TV ads are part of a multi-million pound media campaign for Virgin Media, which includes TV, print, outdoor and online.