Actress Juliette Lewis will star in the latest Orange Gold Spot cinema advert.
It is the second in the new series following the launch of Orange Film Studios this year.
The advert sees the return of the characters Mr Dresden and Elliot, who have moved into the film production business and are now creating ‘re-envisioned’ Hollywood blockbusters with Orange mobile phones at the centre of the action.
Juliette Lewis plays the leading role in a new film created by Orange Film Studios – a re-envisioned version of martial arts film Fist of Fury. Lewis follows Emilio Estevez, who starred in the first advert of the series. The Gold Spots continue to remind people to turn off their mobile phones in cinemas.
Set in a Hollywood sound studio, Mr Dresden and Elliot are recording a director’s commentary for their ‘new movie’, Fngrz of Fury. Lewis arrives in the studio after Mr Dresden and Elliot wave her over to join them. Watching the film on a projection screen, Lewis appears on the screen dressed in a contemporary martial arts outfit and begins a spectacular kung-fu routine called “text-fu”.
Lewis does not realise that the mobile phone has been inserted into the movie and leaves when she finds out.
Orange is also launching a competition to find the best title for a future Orange Film Studios movie. The competition will run until August 31. The winner will see their movie idea on screen in a future Orange Gold Spot.
Orange UK brand director Spencer McHugh said: “The Gold Spot adverts reinforce Orange as the number one brand associated with film in the UK. The new series and concept behind Orange Film Studios has enabled us to continue to entertain millions of people, while introducing an interactive element and finding new and innovative ways to reach UK audiences.”
Orange has held the 65 second slot or ‘Gold Spot’ since 2000. The new ad starring Juliette Lewis will run in cinemas across the UK from June 26.