GSMA drives embedded-SIM kit


Global mobile network body the GSM Association (GSMA) has announced new developments in its “Embedded Mobile Initiative”, including work to establish design guidelines for embedded mobile applications and the launch of a competition to drive development in the embedded mobile market.

The GSMA’s Embedded Mobile programme was launched in November 2008 with the aim of developing new business opportunities through the growth of embedded devices in the clean energy, education, healthcare, transport, consumer electronics and smart utilities sectors.

To further promote the development of the embedded mobile market, the GSMA has kicked off a competition to identify the best embedded modules across a number of categories, as well as mobile service applications and solutions.

The first stage of the competition, which will focus on leading embedded modules, will be held at the Mobile Asia Congress in November 2009. The second stage of the competition will showcase innovative service applications and solutions at the Mobile World Congress in Barcelona in February 2010.

To facilitate the creation of new embedded mobile applications, the GSMA has published a set of design guidelines for key categories of applications, such as health, automotive, smart metering and consumer devices. This is a joint initiative involving global network and manufacturer representatives. The guidelines will be available from November.

GSMA chief marketing officer Michael O’Hara said: “The benefits of embedded mobile to businesses and consumers are nearly endless, from enabling a travelling family to easily transmit holiday photos to relatives at home, to helping a vending company automatically track stocking levels and operating status of its machines, to allowing power companies to remotely collect data from across meter and power grids.

“As the programmes announced today demonstrate, we are keenly focused on reducing industry fragmentation in the delivery of embedded mobile solutions, facilitating economies of scale in design and production and driving cross-industry awareness of module designs.”