The Carphone Warehouse has confirmed it has finalised a deal with Vodafone that will see new Vodafone airtime contracts sold in its channels for the first time in almost three years, as revealed by Mobile News on Monday (June 30).
Carphone Group chief executive Charles Dunstone said: “We have always set out our stall to offer the widest possible choice of handsets, networks and tariffs and our new agreement with Vodafone will bring exciting new products and services to our stores and gives our customers the best possible choice in the marketplace for their communication needs”
Vodafone UK consumer director Ian Shepherd said: “Carphone Warehouse has developed a formidable retail presence on the high street and we’re very pleased to offer our customers even more choice. We’re also delighted with Phones 4U’s performance so we’ve extended our partnership into a multi-year agreement.”
Carphone will sell new Vodafone contracts again in its 820 Uk stores and various web channels from next week, having been dropped by Vodafone as an airtime distributor in October 2006 for high churn rates.
Carphone has continued to sell Vodafone contract upgrades and prepay in the intervening period. Third-party consumer mobile and broadband contracts were restricted in the meantime to Carphone-rival Phones 4U.
Vodafone UK chief executive Guy Laurence told reporters in early June the decision, taken by his predecessor Nick Read, to remove Carphone from its distribution roster had not gone as planned.
“It was a decision we took some time ago in the hope that it would provide some kind of changes in the overall distribution pattern in the UK,” said Laurence.
“That did not happen. Obviously it is something that we reconsider on a regular basis.”