O2 launches SME sales training


O2 has unveiled a new dedicated training facility to offer a new sales development programme for the network’s key partners to better sell to SME customers.

The Northampton-based O2 Partner Academy will work with sales development consultancy Space2 to deliver a full range of training courses addressing all aspects of the sales process; from sales opportunity generation and qualification to account development.

Centre of Excellence partners will benefit from the programme as part of their membership of the scheme, while other partners must contact their channel business manager to find out more.

O2 head of SME sales David Plumb (pictured) said: “We want to give our key partners the edge in winning and retaining business in this difficult economic climate. Building on the hugely successful internal O2 Sales Academy, the O2 Partner Academy extends our expertise to our partners. We hope that being involved in the Academy will help our partners win profitable new business and ensure they are strong leaders in the market place. The training we offer partners has been a key ingredient of O2’s recent success in penetrating the SME market.”

O2 claimed that last year, its SME channel partners delivered 25 per cent year on year growth in connections whilst reducing churn to single digits for the first time.

Birmingham-based Intercity Mobile Communications sales director Jason Hall said his team had tripled its sales appointment bookings since undertaking O2’s Sales Opportunity Generation training. Azzurri sales director Martin Flick added that the company had selected O2’s training programme ahead of other sales training firms.