Orange has announced that it will offer DRM-free music downloads for customers in a refresh of its Music Portal and the converged mobile and web music download service, the Orange Music Store.
DRM-free music downloads have been secured with Universal Music, EMI Music and a number of independent labels. The DRM-free catalogue, which provides access to 700,000 tracks, will be enhanced in the coming months.
Orange is also introducing new tiered pricing, with downloads now available from 79p. Once downloaded customers will be able to use their purchased music in whatever way they like, such as listening to it on their phone, putting it on another PC, burning it to CD or transferring to a personal MP3 player. Whilst downloaded tracks are delivered to both the mobile handset and the PC, track downloads are only charged once.
The Orange Music Store, which is located within the Orange Music Portal, has been upgraded to give a clearer format with enhanced browsing and navigation to make it easier to find and download music. Orange will be making a further refresh to the Music Portal in the coming weeks.
Orange said searching and navigating the site will become faster and easier and users will be able to access information on music events such as Orange RockCorps or read about the latest tariffs and handsets offers.
Orange director of products, portals and services Paul Jevons said: “Orange is committed to providing customers with the widest access to music tracks and content. Upgrading the Music Portal and introducing DRM-free music helps customers enjoy music how and when they want.”