O2 has reached an agreement with Twitter to allow O2 customers to receive text alerts from the social networking site from next month, adding to existing agreements the operator has with Facebook and Bebo.
The Twitter deal allows O2 customers to receive tweets from chosen friends and direct messages via text. They can also send and reply to tweets by text, which will come from their bundle or be charged at the standard network rate. Text messages cost 10p each out of bundle.
Customers can currently access their Twitter account using their mobile and as part of the agreement, Twitter’s mobile site will be heavily promoted on O2 Active.
O2 head of content Antony Douglas said: “We believe that mobile will soon become the most popular way of accessing social networking sites, giving real time access to tweets and status updates wherever you are. The agreements we now have in place with Twitter and the other key sites brings this a step closer, making it quick and easy for O2 customers to access their favourite social networks straight from their mobile.”
O2 said that the agreement with the network’s UK operation will form a framework for future agreements between Twitter and Telefónica operations globally.