Orange launches prepay campaign


Orange has launched a multi-million pound advertising campaign to market its prepay promotion Bright Top Ups.

The TV advertisement will promote prepay customers’ one-in-three chance of winning a prize when they top up their mobile and will run from July 20 to August 23.

The 30-second commercial was created by Fallon and features animated cardboard characters.

The campaign will also run in print, the London underground, cash machines, shopping centres and petrol stations with the tag line “a smile when you least expect it”.

Since the launch of Bright Top Ups in May, Orange said customers have won over a million text bundles and a million free minutes of calls. Customers have also won 2,000 tickets to top attractions, 30,000 juggling balls and 15,000 beach balls.
Orange UK brand director Spencer McHugh said: “Our multimedia advertising campaign is devised to highlight the fun rewards customers can get with Bright Top Ups.

“Customer engagement is already very good with roughly 57 prizes won every minute.

“Our aim is to make sure that all our Pay As You Go customers take advantage of the one-in-three chance to win a really great prize with every top up.”